Wenxuan Publishing & Media Co., Ltd. (hereinafter referred to as “Wenxuan”) was established in 2005, with Sichuan Xinhua Distribution Group as its primary sponsor. The Company was listed on the Main Board of the Hong Kong Stock Exchange in 2007 and returned to the A-share market in 2016, becoming the first publishing and media enterprise in China with a dual “A+H” listing. Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, Wenxuan fully implements the guiding principles of the 20th CPC National Congress and General Secretary Xi Jinping’s series of important instructions on the work of Sichuan, consciously shoulders the new cultural mission, and establishes world-class industrial systems across four major sectors – Content Publishing, Education Services, Cultural Consumption Services, and Supply Chain Services – along with a capital operation and investment-financing system. It has grown from a standalone distribution enterprise into a large comprehensive cultural service group operating across the full industry chain with total assets exceeding RMB 10 billion.

Wenxuan adheres to the philosophy of quality publishing. Its 10 publishing houses annually release over 6,000 book titles, and its 13 newspaper and magazine brands produce a large number of quality publications each year, delivering outstanding works to the public and continuously promoting cultural development and prosperity. Leveraging nearly 170 physical bookstores and nearly 190 online cloud stores across Sichuan Province, Wenxuan has built a new cultural consumption service system that “integrates in-store and out-of-store channels and combines online and offline platforms”, transforming its physical bookstores from book retailers into cultural consumption service providers, and offering convenient, comfortable, intelligent, and personalized reading services to readers. Wenxuan takes serving education as its mission and upholds the solemn commitment of “ensuring that textbooks arrive before the semester begins and every student has a copy”. Relying on its extensive sales and distribution network covering the whole of Sichuan, it has built an “Education Services + Internet” business and development model and established a leading position in educational service areas such as teaching material supply and education informatization. Wenxuan has promoted the growth of emerging business forms such as e-commerce, digital publishing, and gaming. With a business model featuring multi-platform presence, multi-scenario operations, and omni-channel marketing, it has created well-known national e-commerce brands for publications, including Wenxuan.com and Wenxuan September, while also expanding into emerging services such as blockchain, steadily transforming and upgrading toward digital-intelligence. Wenxuan has continuously enhanced its supply chain service capabilities in the publishing industry. It has built a logistics service platform centered on Chengdu, Tianjin, Wuxi, and Qingyuan that radiates across the country, established a production and printing platform for printing material supply and printing production services, and set up an industry supply chain collaboration platform that provides services such as merchandise organization and logistics distribution to publishers and bookstores. While growing its industrial presence, Wenxuan continues to host the Tianfu Book Fair, carries out in-depth national reading campaigns and culture-benefit initiatives for the public, consistently gives back to society and supports public-welfare causes.